Every great creative
satisfies an intent.
Sigma doesn't ask what size. It asks what purpose.
Let's start building with a soul.
The Two Questions That Matter
Before you design anything, answer these for your learner
What should the learner feel?
Every scroll-stopping creative triggers an emotional response.
Trust
“I can rely on these people”
Possibility
“Someone like me achieved this”
Relief
“My fear has been addressed”
Clarity
“Now I understand”
Recognition
“Wait, that's me!”
Belonging
“I'm part of something”
Momentum
“I need to act now”
What should the learner do?
This is your Call-to-Action — the next step after seeing your creative.
Engage Here
Like, comment, save
Explore Content
YouTube, blog
Learn More
Curriculum, landing page
Enroll Now
Direct conversion
Download
PDFs, brochures
Career Assessment
Suitability test
Career Roadmap
Path calculator
Join Live Event
Webinar, workshop
The Characters That Bring Our Brand to Life
The Codebasics Universe
Peter Pandey
The Confused Beginner
Asks the questions we're all thinking
Tony Sharma
The Shortcut Guy
Takes the easy path (don't be Tony)
Bruce Haryali
The Overthinker
Analyzes until paralysis
“We mock the mistake, not the learner.”
Coming Soon
New tools and templates on the horizon
Reels & Shorts
Vertical video templates for Instagram and YouTube Shorts
Video Edits
Quick cuts and motion graphics for course promos
Career Calculator
Help learners find their perfect data career path
Landing Page Builder
A landing page isn't a sales pitch.
It's a mirror.
When someone lands on your page, they shouldn't see features and pricing.
They should see themselves — six months from now, in the career they've been dreaming about.
That's what converts. Not urgency. Not discounts.
Aspiration.
Ethical Marketing Matters
Sigma is built on the belief that great marketing doesn't manipulate — it resonates.
✅ What We Do
- •Show real transformations — Actual learners, actual outcomes
- •Address genuine fears — Career anxiety is real, we acknowledge it
- •Educate before selling — 80% of our content is free
- •Use real scarcity only — Batch limits exist because mentorship is limited
- •Mock the mistake, not the learner — Tony Sharma is a cautionary tale, not a target
🚫 What We Never Do
- •Fake urgency — No "Only 2 seats left!" when there are 200
- •Strikethrough pricing — We don't inflate prices to show "discounts"
- •Fear-based manipulation — We don't threaten, we inform
- •Fake testimonials — Every story is verifiable on LinkedIn
- •Guarantee outcomes — We guarantee effort, not jobs
“Marketing should feel like a conversation with a trusted friend, not a sales pitch from a stranger.”
— Codebasics, Creator of Sigma